The challenge: building a data-driven commercial model after promotion Yverdon Sport, promoted to Swiss Super League for the 2023-2024 season, has been on the rise both in sporting and marketing terms. Following a major management change, the club set an ambitious goal: establish itself as a premier organisation in Swiss football by professionalising its commercial […]
Sports Marketing Is Addicted to Fake Fan Numbers: Here’s Why It Matters and What to Do About It That isn’t a provocation. It’s closer to a conservative estimate. According to analysis of over 105 billion ad impressions in 2025, roughly one in five digital impressions is fraudulent — generated by bots, click farms, and automated
Sports Marketing Ad Fraud: Why Fake Fan Numbers Threaten Your Sponsorship ROI Read More »
Discover how HC La Chaux-de-Fonds turned a Christmas campaign into a structured ticketing activation, achieving +116% bundled ticket sales growth with C’mon Sports’ data-driven strategy.
