Audit DMOS

See Exactly Where Your Club Is Losing Revenue

A 9-pillar DMOS assessment that uncovers revenue gaps, CRM health issues, and Fan Intent Signals gaps. Board-ready roadmap included. This an assessment designed to evaluate the data, digital, and sport marketing maturity of sports organizations. Built specifically for the sports business, the audit provides a clear, structured, and actionable diagnosis of how a club collects, manages, activates, monetizes, and governs fan data and how this impacts revenue, engagement, and performance.

Learn more
THE MODEL

DMOS, the sports data marketing operating system

Too many sports organisations focus on running activities rather than generating revenue. The sports industry generates vast amounts of data , ticketing, e-commerce, social media, sponsorship, mobile but this data often remains siloed, underutilised, and disconnected from the business strategy.

What You Get With the Audit DMOS

Whether you are at an early stage or already advanced, the Audit DMOS adapts to your level of maturity and ambitions. The Audit DMOS follows a clear, structured timeline designed to deliver fast clarity and immediate business value for sports organizations.

A complete diagnostic of your fan revenue system across all operational areas.

 

It will gives you the following:

A Clear Maturity Diagnosis

You understand exactly where your organization stands across data, CRM, activation, monetization, and governance.

A Prioritized Action Plan

The audit delivers a concrete, phased roadmap, with clear priorities and recommendations to progress to the next DMOS level.

Business-Oriented Objectives

Each recommendation is directly linked to Fan engagement improvement, Revenue growth (ticketing, merchandising, sponsorship), Better ROI on marketing investments and Stronger data governance and compliance

A Foundation for the Data Factory

The DMOS Audit is the strategic foundation of the C’mon Sports Data Factory, ensuring that future actions are structured, measurable, and scalable.

start now

How does it work ?

Context & Scope Definition

We analyze your organization, objectives, and digital perimeter in terms of CRM, ticketing, e-commerce, Digital platforms and media, Fan engagement and activation, Compliance and governance,

This ensures the audit is 100% aligned with your sports business reality

DMOS Data Collection & Interviews

We collect and analyze information across all relevant departments:

  • Marketing, ticketing, sponsorship, digital
  • CRM, data flows, tools, and governance
  • Campaigns, content, and fan activation

This step creates a complete and objective view of how data is currently used.

Evaluation Across the 9 DMOS Pillars

Each pillar is assessed using quantitative and qualitative criteria, covering the Tools and data flows, the Usage and activation maturity, the Measurement and performance tracking, the Alignment with revenue objectives.

Each area receives a clear score and expert commentary identifying strengths, gaps, and opportunities

DMOS Scoring & Certification Level

All scores are consolidated into:

  • A global DMOS score
  • A certification level (e.g. DMOS 2.0, 2.5, 3.0+)
  • An economic valuation of your fan database

At the end of the audit, your organization receives, a global DMOS score, a certification level (e.g. DMOS 1.0 to DMOS 3.0+), a clear positioning versus industry best practices. 

This certification makes digital and data maturity visible, comparable, and measurable over time. 

Strategic Action Plan & Roadmap

Based on the results, we deliver a prioritized action plan:

  • Short-term quick wins
  • Mid-term structural improvements
  • Long-term data and revenue initiatives

Each recommendation is directly linked to fan engagement, monetization, and ROI.

Business Objectives & 12-Month Projection

The audit concludes with clear business objectives:

  • Revenue and monetization targets
  • Fan engagement and loyalty goals
  • Data governance and compliance milestones

This phase prepares your organization to progress to the next DMOS level within 12 months.

From Audit to Execution

The Audit DMOS naturally connects to the C’mon Sports Data Factory and Fan Lab, enabling immediate execution, performance tracking, and continuous improvement.

WHO IT'S FOR

Clubs, Leagues, Federations

The audit works for clubs, leagues, federations at any maturity level whether you’re starting from spreadsheets or scaling an existing system.

Established Clubs

Scaling existing fan revenue systems and uncovering new growth opportunities.

Growth-Stage

Ready to move beyond spreadsheets and build proper fan revenue infrastructure.

Leagues & Federations

Multi-club assessment to standardize and lift revenue across your portfolio.

QUESTIONS

Questions We Hear Most

CRM export (contacts, transactions, segments), recent campaign metrics, revenue breakdown by product, and tech stack inventory. We sign an NDA.
 
4–6 weeks total. Kickoff call (60 min), deep dive analysis (10–14 days), board presentation (week 6).
 
Yes. We specialize in multi-club audit. We typically work with the Swiss Football League. Volume pricing applies (5% off 2–3 clubs, 10% off 4–6, 18% off 7+).
Book a 20-min intro call. We'll assess fit and give you a no-pressure recommendation.
 

Where does your organisation stand today?

Request a DMOS audit to assess your current level of maturity and map out the path that will take you to the next level.

Book your audit