We Build the System That Turns Your Fan Data Into Revenue
Based in Lausanne, Switzerland
C’mon Sports helps clubs, leagues and federations find the revenue their fan data is hiding, prove it with numbers, and build the system to capture it. Trusted by 20+ organisations across Europe.
« It’s not just about data, it's about the story it tells »
TRUSTED BY SPORTS ORGANIZATIONS
From professional clubs to international institutions, we work with organizations that want to professionalize, grow and innovate through data-driven strategies.
THE SOLUTION
Know what your fans will do next
Your CRM tells you what fans did. We detect what they’re about to do and triggers the right action at the exact moment of highest conversion. We design and activate data-driven strategies that help sports organizations make smarter decisions, engage their audiences, and unlock new revenue streams. Find out exactly how much you’re leaving behind.
THE FRAMEWORK
Land. Prove. Scale.
Thanks to our proprietary model DMOS, we show you where the money is,
prove it in one season, then scale the system.
01 - Audit DMOS
Understand before you act
Our Audit DMOS is our diagnostic framework to evaluate your Data Maturity and value your Fanbase thanks to our DMOS model. A clear, structured roadmap to align data, teams and strategy and make better decisions faster.
02 - Data Factory
Turn data into decisions
The Data Factory is where insights are created. Benefit from a specialized Sport Business Data Operations. We centralize, structure and activate data from all your sources. Data becomes a strategic asset.
03 - Fan Lab
Monetize Your Fan Database
The Sports Business Intelligence which transforms complex data into clear dashboards, actionable insights powered by AI, and strategic projections in order to grow revenues and monetize your fanbase effectively.
The Intelligence Layer No Competitor Has
What Makes Us Different
C’mon Sports designs, integrates, and operates your complete fan revenue infrastructure
from CRM configuration to predictive fan intelligence.
One partner. One system. Measurable results.
DMOS Methodology
A system designed for sport business
Our proprietary 9-pillar Data Marketing Operating System, built over 7 years across 20+ organisations. Not a generic framework, a proven system with measurable benchmarks.
Fan Intent Signals
Predictive scoring for intelligent decision
The only predictive behavioral scoring system built for sport. While competitors track what fans DID, we detect what they're ABOUT TO DO, buy, churn, or engage. No other provider offers this.
Performance
Monetize Your Fan Database
CHF 50K minimum finding or full refund on the diagnostic. SLA-backed KPIs on every retainer. Diagnostic 100% credited toward ongoing engagement. We put our money where our mouth is.
RESULTS
The Sport Industry Is Shifting. From Tools to Systems.
The integrator model already won in MarTech (RevPartners for HubSpot), Sales (Coastline), and Enterprise (Accenture). Sport is next.
The old way
Fragmented and inefficient
The traditional approach is fragmented and inefficient: organizations invest in a CRM tool only to navigate it alone, hire consultants who deliver strategy decks without execution, and rely on multiple vendors across CRM, email, analytics, and ticketing. This leads to long implementation cycles often 12 months or more while budgets are spread across several providers with no single point of accountability. The result is siloed data, misaligned teams, and ultimately an unclear and unproven ROI.
C'mon Sports
Integrated and data-driven
Our approach is fully integrated and execution-driven: a single partner designs, builds, and operates the entire system from CRM and workflows to scoring and campaigns right from day one. Leveraging Fan Intent Signals, it goes beyond tracking to actually predict behavior. With tangible results delivered within 90 days, it ensures speed and impact. One partner, one invoice, full accountability driving clear outcomes and measurable revenue growth.
Why Choose C'mon Sports Over a Tool Vendor?
Questions We Hear Most
What if we already have Arenametrix or similar CRM ?
What CRM do you recommend?
It depends on your budget, team size, and tech maturity. Brevo is cost-effective and we're certified partners. Arenametrix is built for sports. Oracle is enterprise-grade. The diagnostic includes a detailed recommendation aligned to your club's needs and roadmap.
How fast do you deliver results?
What sports do you work with?
Can we start with just the diagnostic?
How is this different from hiring a marketing agency?
Agencies execute campaigns. We build and operate systems. Agencies report activity. We report outcomes. Agencies support one channel (email, social, etc.). We integrate all channels into one fan revenue machine. Different accountability, different results.
CERTIFIED BY
Conversations With the People Shaping Sports Business
Hosted by Douglas Finazzi, the podcast dives into the strategies and innovations driving growth in European sports. Real lessons from the field, no corporate speak.
Stop Buying Tools. Start Building a System.
Book a 20-minute discovery call. We'll show you where the revenue is — and how to capture it.
