Turn your fan database into measurable revenue.
The Fan Lab is the AI-native Sports Business Operating platform developed by C’mon Sports to help clubs, leagues, athletes and federations measure, understand, and monetize their fan data.
THE GAP
Your fans are your biggest asset. Most clubs activate less than 10% of it.
European sport-business generates €35B a year, yet the average club has no structured way to measure, project and monetize its fan base.
€35B
Annual revenue from European sport-business, three quarters driven by the fan relationship
80%
Of clubs that activate less than 10% of their first-party data potential
2 FTE
Full-time data hires typically needed to operate a generic CDP, out of reach for 95% of sport organizations
« It’s not just about data, it's about the story it tells »
Existing CDPs (Arenametrix, Data Talks, Salesforce) are analytical tools that require data teams. They tell you what happened. They don't help you act. Fan Lab does both in the tools you already use.
HOW IT WORKS
Three layers. One proprietary model. Zero data team required.
Connect your sport stack in 30 minutes. Let us analyse, recommend, and activate campaigns straight into your existing tools.
01
Connect
Auto-ingest your fan data from your existing stack. No more Excel exports or manual entries.
02
Think
AI powered data analysis built on our DMOS model for intelligent and revenue driven decision.
03
Act
Intelligence that executes. Campaigns, segments and reports directly pushed to your CRM/ CDP and marketing tools.
DMOS - Data Marketing Operating System
Our proprietary model, built over 6 years of sport-business fieldwork feeding our platforms and insights.
Connect · 10+ native integrations
Unify every fan touchpoint automatically.
Stop toggling between tools. Fan Lab pulls data from your ticketing, CRM, e-shop, and analytics systems, and keeps it in sync. No CSV exports, no manual work.
The Intelligence Layer powered by AI
Our AI agent speaks sport-business
Traditional CRM tracks the past. We detect what your fans are about to do thanks to our propretary scoring. 30-60 days early. Every signal, actionable designed for the sports industry.
20 sport-business playbooks
Proven plays. One click to launch.
Six years of what works in sport-business, renewal campaigns, matchday fill, win-back journeys, sponsor activation encoded into playbooks you can customize and launch in minutes.
Not a chatbot. A collaborator.
Ask anything about your fans. Get answers, recommendations, and ready-to-execute campaigns,
grounded in your actual data
HOW IT WORKS
Plug in your sport stack in 30 minutes.
Pre-built connectors for the tools European sport actually uses. No dev team required.
Your tool not listed? We ship a new connector every 3 weeks.
Your fan data deserves more than a spreadsheet.
Book a 30-minute demo. We'll audit one of your datasets live, show the DMOS model in action, and estimate your database value on the spot. Start free → No credit card. Live walk-through - Confidential
