From Reactive to Predictive: A New Era for Sports Business Most sports organizations operate reactively. They analyze what happened last season to plan for the next one. They notice declining attendance after it has already occurred. They identify at-risk sponsors when the renewal conversation turns difficult. This backward-looking approach means that by the time a
Three Swiss basketball clubs used Griddy Picks, a mobile prediction game, to keep fans engaged between matchdays. 96.5% of the audience was brand new. Download the full case study to see how.
Griddy Picks Case study in Basketball Read More »
The Sponsorship Measurement Challenge in Sports Sports sponsorship is a multi-billion-dollar industry built on surprisingly shaky measurement foundations. For decades, the primary metric for sponsorship value has been media equivalency, a calculation that estimates what the exposure generated by a sponsorship would have cost if purchased as advertising. While this approach provides a simple number
Measuring Sponsorship ROI in Sports: A Data Analytics Framework Read More »
