At the foot of Mont-Blanc, a club with more than a century of ice hockey heritage just rewrote what’s possible for mid-size European sports organizations. In a single Synerglace Ligue Magnus season, the Pionniers de Chamonix turned a fragmented stack of fan data into a measurable, monetisable engagement engine — and grew ticketing revenue by […]
The Data Dilemma Facing Sports Organizations Every sports organization today collects fan data. The challenge is no longer about whether to invest in data technology, but about choosing the right platform to unify, manage, and activate that data. Two solutions dominate the conversation: Customer Relationship Management systems and Customer Data Platforms. While they sound similar
Customer Data Platforms vs CRM: What Sports Organizations Really Need Read More »
Sports Marketing Is Addicted to Fake Fan Numbers: Here’s Why It Matters and What to Do About It That isn’t a provocation. It’s closer to a conservative estimate. According to analysis of over 105 billion ad impressions in 2025, roughly one in five digital impressions is fraudulent — generated by bots, click farms, and automated
Sports Marketing Ad Fraud: Why Fake Fan Numbers Threaten Your Sponsorship ROI Read More »
