data management

Customer Data Platforms vs CRM: What Sports Organizations Really Need

Leave a Comment / Data management

The Data Dilemma Facing Sports Organizations Every sports organization today collects fan data. The challenge is no longer about whether to invest in data technology, but about choosing the right platform to unify, manage, and activate that data. Two solutions dominate the conversation: Customer Relationship Management systems and Customer Data Platforms. While they sound similar […]

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Our case study with Yverdon Sport: From fragmented fan data to measurable ticketing growth

Leave a Comment / Fan engagement, Ticketing & revenues

The challenge: building a data-driven commercial model after promotion Yverdon Sport, promoted to Swiss Super League for the 2023-2024 season, has been on the rise both in sporting and marketing terms. Following a major management change, the club set an ambitious goal: establish itself as a premier organisation in Swiss football by professionalising its commercial

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