Ticketing & revenues

Dynamic Ticket Pricing in Sports: A Data-Driven Guide to Revenue Optimization

Leave a Comment / Data management, Ticketing & revenues

Why Static Ticket Pricing Is Costing Sports Organizations Revenue For decades, sports organizations set ticket prices at the beginning of a season and left them unchanged regardless of demand fluctuations. A Monday evening match against a lower-ranked opponent carried the same price as a Saturday derby against a fierce rival. This approach left significant revenue […]

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Our case study with Chamonix Pionniers: From local ice hockey tradition to data-driven fan engagement powerhouse

Leave a Comment / Data management, Fan engagement, Ticketing & revenues

At the foot of Mont-Blanc, a club with more than a century of ice hockey heritage just rewrote what’s possible for mid-size European sports organizations. In a single Synerglace Ligue Magnus season, the Pionniers de Chamonix turned a fragmented stack of fan data into a measurable, monetisable engagement engine — and grew ticketing revenue by

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Our case study with Yverdon Sport: From fragmented fan data to measurable ticketing growth

Leave a Comment / Fan engagement, Ticketing & revenues

The challenge: building a data-driven commercial model after promotion Yverdon Sport, promoted to Swiss Super League for the 2023-2024 season, has been on the rise both in sporting and marketing terms. Following a major management change, the club set an ambitious goal: establish itself as a premier organisation in Swiss football by professionalising its commercial

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