Elevating the Foxes: A Data-Driven Digital Transformation
Discover how the Pully-Lausanne Foxes achieved a groundbreaking digital transformation with C’mon Sports as their partner. This storied team returned to the top league of Swiss Basketball for the 2023-2024 season, driven by the goal to nurture young talent, elevate fan engagement, and reinforce their legacy of competitive excellence.
Key Data-Driven Strategies:
- Database Expansion: Grew from 400 to nearly 1,000 contacts, enabling precision-targeted marketing campaigns.
- Online Ticketing System: Streamlined ticket sales and enhanced the fan experience.
- New Sponsorship Revenue: Developed innovative sponsorship placements for fresh revenue streams.
- CRM Integration: Enabled strategic outreach and data-driven fan engagement campaigns.
Results:
- Enhanced online ticketing for seamless fan attendance.
- Expanded the database to over 1,000 contacts for better fan engagement.
- New sponsorship channels diversified revenue streams.
- Boosted fan engagement across all social media platforms.
This data-driven digital transformation exemplifies how sports organizations can thrive with effective strategies. Download the full case study to learn how the Foxes harnessed the power of digital transformation to reach new heights in Swiss Basketball!
