Author name: Douglas Finazzi

Dynamic Ticket Pricing in Sports: A Data-Driven Guide to Revenue Optimization

Leave a Comment / Data management, Ticketing & revenues

Why Static Ticket Pricing Is Costing Sports Organizations Revenue For decades, sports organizations set ticket prices at the beginning of a season and left them unchanged regardless of demand fluctuations. A Monday evening match against a lower-ranked opponent carried the same price as a Saturday derby against a fierce rival. This approach left significant revenue […]

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Our case study with Chamonix Pionniers: From local ice hockey tradition to data-driven fan engagement powerhouse

Leave a Comment / Data management, Fan engagement, Ticketing & revenues

At the foot of Mont-Blanc, a club with more than a century of ice hockey heritage just rewrote what’s possible for mid-size European sports organizations. In a single Synerglace Ligue Magnus season, the Pionniers de Chamonix turned a fragmented stack of fan data into a measurable, monetisable engagement engine — and grew ticketing revenue by

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Customer Data Platforms vs CRM: What Sports Organizations Really Need

Leave a Comment / Data management

The Data Dilemma Facing Sports Organizations Every sports organization today collects fan data. The challenge is no longer about whether to invest in data technology, but about choosing the right platform to unify, manage, and activate that data. Two solutions dominate the conversation: Customer Relationship Management systems and Customer Data Platforms. While they sound similar

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