The challenge: building a data-driven commercial model after promotion Yverdon Sport, promoted to Swiss Super League for the 2023-2024 season, has been on the rise both in sporting and marketing terms. Following a major management change, the club set an ambitious goal: establish itself as a premier organisation in Swiss football by professionalising its commercial […]
Sports Marketing Is Addicted to Fake Fan Numbers: Here’s Why It Matters and What to Do About It That isn’t a provocation. It’s closer to a conservative estimate. According to analysis of over 105 billion ad impressions in 2025, roughly one in five digital impressions is fraudulent — generated by bots, click farms, and automated
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Why AI Matters for Fan Engagement in Sports The sports industry is undergoing a seismic shift. As fans increasingly demand personalized experiences across digital and physical touchpoints, organizations that rely on generic, one-size-fits-all engagement strategies are falling behind. Artificial intelligence has emerged as the key differentiator, enabling clubs, leagues, and federations to understand and serve
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