Swiss basketball clubs engage their fans almost exclusively on matchdays. Between two games, the link goes quiet: no usable fan data, no opt-in base, and very little digital inventory to offer sponsors.
Over the 2025-2026 season, three basketball clubs tested a different answer with Griddy Picks, a mobile prediction game built around every fixture and run by C’mon Sports. The headline: 96.5% of the audience was newly acquired, and retention kept climbing month after month. The full story, and what it means for basketball fan engagement, is in our free case study.
The problem: basketball fan engagement stops at the final buzzer
For clubs with low digital maturity, four questions usually go unanswered:
- How do you keep fans active between matches?
- How do you build a qualified, opt-in fan base?
- How do you recruit new supporters online?
- How do you give sponsors real digital visibility?
Without answers, the fan relationship restarts from zero at every fixture.
A different answer: a prediction game built around every fixture
With Griddy Picks, fans build a lineup on their phone in a few seconds, create an opt-in account tied to their favourite club and compete on a season-long leaderboard. Each club gets its own branded edition.
But a game alone is not a strategy. The case study shows how distribution, account creation and email activation were sequenced to turn a single play into qualified first-party data, and a fan who comes back for the next fixture.
What the season revealed
One season of data answered questions most clubs never get to measure:
- Which channel triggered the biggest signup peak of the season
- How retention evolved between September and January
- Why 61% of players stopped after a single prediction, and what will change next season
- How engagement differed from one club to another
The answers are in the full case study.
Inside the Griddy Picks case study
- The four-phase approach, from club distribution to retention
- The complete results across acquisition, engagement, retention and email activation
- The per-club breakdown
- Three insights turned into concrete actions for next season
- How performance was measured and reported, season-long
Want to activate your fans between matchdays?
Griddy Picks is part of our fan engagement and loyalty solutions, alongside the Fan Data Factory and the Fan Lab. Whether you run a club, a league or a federation, we can launch a branded edition for your fixtures.
FAQ
Griddy Picks is a gamified mobile prediction game developed by C'mon Sports. Fans build a lineup before each fixture, create an opt-in account tied to their favourite club and compete on a season-long leaderboard. Each edition is branded for the club and captures qualified first-party data. Learn more about Griddy Picks.
The case study covers the full 2025-2026 season with three Swiss basketball clubs: the four-phase approach, the complete results, the per-club breakdown and the recommendations for next season. Download it for free.
It is written for clubs, leagues and federations that want to keep fans engaged between matchdays, build a qualified opt-in fan base and give their sponsors real digital visibility.
