Playmaker
Welcome to Playmaker, our AI-powered podcast crafted from the real-world expertise, data, and strategic know-how of C’mon Sports. Hosted by our virtual voices Max and Sophie, Playmaker translates years of hands-on experience in sports marketing, fan engagement, and data-driven growth into clear, actionable insights for sports organizations.
EPISODE 01
The challenges faced by basketball clubs in Switzerland
Description
In this episode, we talk about the challenges faced by basketball clubs in Switzerland, particularly in securing funding and maintaining financial stability. We showcase a successful case study of Union Neuchâtel Basket, where the club significantly increased attendance, revenue, and fan engagement through data-driven strategies and digital transformation, and discuss the broader issue of declining sponsorship and shrinking budgets affecting Swiss and European clubs. It emphasizes the importance of diversifying revenue streams through ticketing, merchandising, and event management to ensure the long-term viability of these organizations.
EPISODE 02
The data-driven strategies in Swiss Ice Hockey
Description
In the second episode of Playmaker, C’mon Sports dives into three compelling success stories that highlight the transformative power of first-party data in sports marketing. Discover how Genève-Servette Hockey Club saw a remarkable 22% surge in season ticket sales through a meticulously crafted multi-phase campaign. Follow HC La Chaux-de-Fonds’ journey to increasing their high-value newsletter reach by 70% leveraging innovative engagement metrics to optimize pricing. Finally, explore how Lausanne Hockey Club revolutionized its digital strategy, from database clean-up to CRM implementation, resulting in stronger fan interactions and enhanced revenue streams. This episode showcases the cutting-edge strategies that are reshaping fan engagement and revenue generation in Swiss hockey.
« It’s not just about data, it's also about the story it tells »
Playmaker is not an experiment. It’s the AI extension of C’mon Sports’ expertise.
