Podcast - Playmaker
Welcome to Playmaker, a podcast powered entirely by AI, crafted from the vast wealth of data and real-world experiences gathered by C’mon Sports. Our virtual voices, Max and Sophie, are programmed with insights from C’mon Sports’ successful strategies in sports marketing, fan engagement, and data-driven solutions. Every episode is a deep dive into how we, at C’mon Sports, use data to help sports organizations boost fan loyalty, drive ticket sales, and achieve sustainable growth. Through AI, we bring you the knowledge and strategies that have worked for some of the biggest names in sports.
EPISODE 01
The challenges faced by basketball clubs in Switzerland
Description
In this episode, we talk about the challenges faced by basketball clubs in Switzerland, particularly in securing funding and maintaining financial stability. We showcase a successful case study of Union Neuchâtel Basket, where the club significantly increased attendance, revenue, and fan engagement through data-driven strategies and digital transformation, and discuss the broader issue of declining sponsorship and shrinking budgets affecting Swiss and European clubs. It emphasizes the importance of diversifying revenue streams through ticketing, merchandising, and event management to ensure the long-term viability of these organizations.
EPISODE 02
The data-driven strategies in Swiss Ice Hockey
Description
In the second episode of Playmaker, C’mon Sports dives into three compelling success stories that highlight the transformative power of first-party data in sports marketing. Discover how Genève-Servette Hockey Club saw a remarkable 22% surge in season ticket sales through a meticulously crafted multi-phase campaign. Follow HC La Chaux-de-Fonds’ journey to increasing their high-value newsletter reach by 70% leveraging innovative engagement metrics to optimize pricing. Finally, explore how Lausanne Hockey Club revolutionized its digital strategy, from database clean-up to CRM implementation, resulting in stronger fan interactions and enhanced revenue streams. This episode showcases the cutting-edge strategies that are reshaping fan engagement and revenue generation in Swiss hockey.
« It’s not just about data, it's also about the story it tells »
Playmaker by C’mon Sports is an entirely AI-powered podcast, where each episode is created from the wealth of data and real-world experiences gathered by C’mon Sports. Hosted by virtual voices Max and Sophie, this podcast provides actionable insights from real campaigns that have helped European sports organizations improve fan engagement, ticket sales, and digital marketing strategies. Disclaimer: This podcast and its content are generated through AI, using data insights and experiences of C’mon Sports to ensure the most accurate, insightful, and up-to-date strategies for sports professionals.
