Latest Trends

The latest in sports business, sports marketing and digital advertising. We offer expert insights into data-driven strategies for fan engagement, leveraging tools like Newsletters, Meta Ads, Google Ads, and TikTok Ads. Stay ahead in the sports industry with our cutting-edge advice on maximizing audience reach and increasing conversion rates. Dive into our articles and case studies showcasing innovative marketing solutions in sports.

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  • Business engagement
  • Data management
  • Fan engagement
  • Sport business
  • Ticketing & revenues
Blue-Penguin
Data management

Our case study with data-driven loyalty program: Blue Penguin

Blue Penguin leverages blockchain for enhanced fan engagement in sports marketing, offering personalized NFT fan cards and creating value with a surge in merchandise sales ...
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HCC Case study
Fan engagement

Our case study with the Hockey Club La Chaux-de-Fonds: Advanced Local Fan Engagement

Explore Hockey Club La Chaux-de-Fonds' transformation, leveraging digitalization for fan engagement, utilizing CRM, and overcoming challenges with innovative tools, leading to growth and revenue opportunities, ...
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case-study-gshc
Fan engagement

Our case study with the Genève-Servette Hockey Club: Data-Driven Success

The Genève-Servette Hockey Club harnessed data-driven marketing to understand fan behavior, craft personalized messages, and use digital tools, leading to a 22% increase in season ...
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Unlock the potential of Sport Business Data

In the Arena of Sports Business, Data is King: Mastering the Art of Engagement to Forge Unbreakable Bonds Between Fans and Brands.