Fan Lab
The Fan Lab is the Sports Business Intelligence (BI) platform developed by C’mon Sports to help clubs, leagues, athletes and federations measure, understand, and monetize their fan data.
Designed specifically for the sports industry, the Fan Lab transforms complex data into clear dashboards, actionable insights, and strategic projections that support smarter decision-making across ticketing, marketing, sponsorship, and revenue management.
What is the Fan Lab ?
Executive Dashboard Overview
The Fan Lab dashboard provides an immediate, high-level view of your data ecosystem with a number of active organizations and snapshots, a combined fan database value, key performance indicators at a glance, which gives an executive overview to allo decision-makers to monitor performance in real time and identify opportunities instantly.
Fan database valuation model
The Fan Lab includes a proprietary fan database economic valuation model, designed for sports organizations. It calculates the economic value of your fan database based on the total number of contacts, the ppt-in rate and data quality, the revenue per fan and margin per fan, the retention rate. The result is a clear and quantified Fan Lifetime Value (FLV) and total database valuation, expressed in monetary terms.
KPIs for Sports Business
The Fan Lab tracks the KPIs that matter most to the sports business, which includes the Fan Lifetime Value (FLV) per fan, the Margin per fan, the Number of effective fans, the retention and loyalty rates. These indicators provide a data-driven foundation for strategic decisions across marketing, ticketing, and sponsorship. Moreover, it integrates sports industry benchmarks, enabling organizations to compare fan database value in order to provide context to understand whether performance is below, at, or above market standards.
A data department that grows with your club
The Fan Lab offers a detailed breakdown of, the ticketing revenue, the merchandising and e-commerce revenue, the sponsorship revenue, the Food & beverage revenue, and the Total costs and net margin. By connecting revenue streams with fan data, clubs gain full visibility on profitability drivers. The Projection Simulator allows clubs to model the future growth of their fan database and revenues. Using conservative, moderate, or aggressive scenarios, organizations can simulate their development, transforming the Fan Lab into a strategic planning and forecasting tool.
From Data to Strategic Advantage
With the Fan Lab, sports organizations move from intuition-based decisions to data-driven sports business management.
Ready to Explore Your Fan Data Value?
The Fan Lab helps you see, understand, and grow the true value of your fan database.
