Data Factory

The Data Factory is your outsourced CRM & CDP data department designed for professional sports clubs, leagues, athletes and federations that want to turn fan data into measurable business growth. Built on our proprietary DMOS methodology, the Data Factory helps sports organizations structure, activate, and monetize their fan data across ticketing, merchandising, sponsorship, and digital engagement.

Being a club, a federation, a league or an athlete ?

Whether you are at an early stage of data maturity or already collecting large volumes of data without fully activating them, the Data Factory adapts to your level of maturity and your business objectives.

Your organization is sitting on a valuable data asset. Fan interactions, ticketing behavior, digital engagement, and transactional data represent a true growth opportunity when properly structured and activated.

The DMOS Methodology: A Proven Framework to Understand Your Fans

The Data Factory is built on the DMOS framework (Data Marketing Operating System), a proprietary methodology specifically designed for the realities of the sports business.

DMOS provides a structured and actionable approach that allows sports organizations to move beyond fragmented data and develop a deep, unified understanding of their fans across all touchpoints and channels.

Fan Audience Activation: Turning Engagement Into Loyalty

Building loyalty starts with relevant, data-driven fan engagement. Through the Data Factory, we activate fan audiences by transforming insights into meaningful interactions at every stage of the fan journey. By leveraging data-driven insights, you can deliver highly personalized messages tailored to each fan segment, using the right content, at the right time, through the right communication channels.

Thanks to our approach, fan audience activation becomes a strategic growth lever, enabling stronger emotional connections, higher conversion rates, and long-term value creation across the sports ecosystem.

Partner & Sponsor Audience Development: Turning Fan Data Into Sponsorship Value

The Data Factory enables clubs, leagues, athletes and federations to transform fan data into a high-value sponsorship asset, creating measurable impact for partners and sustainable revenue for the organization.

By combining advanced analytics with sports business expertise, we turn raw data into strategic insights that support smarter commercial decisions. The sponsorship moves from estimated value to measurable performance, strengthening partner relationships and unlocking new revenue opportunities.

Revenue Growth Across All Channels: Turning Data Into Measurable Performance

The Data Factory is designed to directly impact and accelerate revenue generation across all major business lines of a sports organization.

By leveraging advanced analytics and sports-specific expertise, the Data Factory transforms raw data into strategic decisions that drive revenue growth. With C’mon Sports, data becomes a central pillar of your commercial strategy — supporting smarter decisions, stronger performance, and long-term financial sustainability.

Why Outsource Your Data Department?

Ready to Turn Your Fan Data Into Growth?

The Data Factory helps sports organizations move from data collection to data monetization.