Fan engagement

case-study-gshc

Our case study with the Genève-Servette Hockey Club: Data-Driven Success

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The Genève-Servette Hockey Club harnessed data-driven marketing to understand fan behavior, craft personalized messages, and use digital tools, leading to a 22% increase in season ticket sales and heightened fan engagement.

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Optimizing Tribal Marketing and Data Collection in Sports for Better Campaigns: A Strategic Guide

Tribal marketing in sports leverages fan communities to deepen engagement, using data analytics for tailored campaigns. Complying with privacy laws, sports marketers use social listening tools and personalized content to build loyalty and optimize strategies.

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case-study-sfc

Our case study with the Servette Football Club: Analyzing the Innovative Season Ticket Campaign

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Servette Football Club’s data-driven marketing strategy led to a 59% increase in season ticket sales, demonstrating the effectiveness of targeted fan engagement.

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