Audit DMOS

The Audit DMOS is an assessment designed to evaluate the data, digital, and sport marketing maturity of sports organizations. Built specifically for the sports business, the audit provides a clear, structured, and actionable diagnosis of how a club collects, manages, activates, monetizes, and governs fan data and how this impacts revenue, engagement, and performance.

What Is the Audit DMOS?

The Audit DMOS is a comprehensive analysis of your digital ecosystem based on the DMOS framework (Data Marketing Operation System).

The result is a maturity score, a clear positioning level, and a concrete action plan tailored to your sports organization

It evaluates your organization across:

Data collection and integration
CRM and fan data usage
Marketing activation and personalization
Revenue generation and sponsorship value
Analytics, dashboards, and ROI measurement
Infrastructure, tools, and governance
Fan engagement and editorial performance
Legal compliance and data governance

How does it work ?

Context & Scope Definition

We analyze your organization, objectives, and digital perimeter in terms of CRM, ticketing, e-commerce, Digital platforms and media, Fan engagement and activation, Compliance and governance,

This ensures the audit is 100% aligned with your sports business reality

DMOS Data Collection & Interviews

We collect and analyze information across all relevant departments:

Marketing, ticketing, sponsorship, digital
CRM, data flows, tools, and governance
Campaigns, content, and fan activation

This step creates a complete and objective view of how data is currently used.

Evaluation Across the 9 DMOS Pillars

Each pillar is assessed using quantitative and qualitative criteria, covering the Tools and data flows, the Usage and activation maturity, the Measurement and performance tracking, the Alignment with revenue objectives.

Each area receives a clear score and expert commentary identifying strengths, gaps, and opportunities

DMOS Scoring & Certification Level

All scores are consolidated into:

A global DMOS score
A certification level (e.g. DMOS 2.0, 2.5, 3.0+)
An economic valuation of your fan database

At the end of the audit, your organization receives, a global DMOS score, a certification level (e.g. DMOS 1.0 to DMOS 3.0+), a clear positioning versus industry best practices.

This certification makes digital and data maturity visible, comparable, and measurable over time.

Strategic Action Plan & Roadmap

Based on the results, we deliver a prioritized action plan:

Short-term quick wins
Mid-term structural improvements
Long-term data and revenue initiatives

Each recommendation is directly linked to fan engagement, monetization, and ROI.

Business Objectives & 12-Month Projection

The audit concludes with clear business objectives:

Revenue and monetization targets
Fan engagement and loyalty goals
Data governance and compliance milestones

This phase prepares your organization to progress to the next DMOS level within 12 months.

From Audit to Execution

The Audit DMOS naturally connects to the C’mon Sports Data Factory and Fan Lab, enabling immediate execution, performance tracking, and continuous improvement.

What You Get With the Audit DMOS

Whether you are at an early stage or already advanced, the Audit DMOS adapts to your level of maturity and ambitions. The Audit DMOS follows a clear, structured timeline designed to deliver fast clarity and immediate business value for sports organizations.

It will gives you the following:

A Clear Maturity Diagnosis

You understand exactly where your organization stands across data, CRM, activation, monetization, and governance.

A Prioritized Action Plan

The audit delivers a concrete, phased roadmap, with clear priorities and recommendations to progress to the next DMOS level.

Business-Oriented Objectives

Each recommendation is directly linked to Fan engagement improvement, Revenue growth (ticketing, merchandising, sponsorship), Better ROI on marketing investments and Stronger data governance and compliance

A Foundation for the Data Factory

The DMOS Audit is the strategic foundation of the C’mon Sports Data Factory, ensuring that future actions are structured, measurable, and scalable.

Ready to Assess Your Data Maturity?

The DMOS Audit helps sports organizations move from intuition to data-driven performance.