{"id":31601,"date":"2025-05-19T17:04:17","date_gmt":"2025-05-19T15:04:17","guid":{"rendered":"https:\/\/cmon-sports.com\/?p=31601"},"modified":"2026-03-29T09:18:25","modified_gmt":"2026-03-29T07:18:25","slug":"notre-etude-de-cas-avec-hcc-calendrier-avent","status":"publish","type":"post","link":"https:\/\/cmon-sports.com\/fr\/notre-etude-de-cas-avec-hcc-calendrier-avent\/","title":{"rendered":"Notre \u00e9tude de cas avec le Hockey Club La Chaux-de-Fonds et son calendrier de l&#8217;Avent"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31601\" class=\"elementor elementor-31601 elementor-31599\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e98c9f2 e-flex e-con-boxed e-con e-parent\" data-id=\"e98c9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b33da0 elementor-widget elementor-widget-image\" data-id=\"3b33da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/05\/Message-ultimate-guide-1024x576.png\" class=\"attachment-large size-large wp-image-31589\" alt=\"\" srcset=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/05\/Message-ultimate-guide-1024x576.png 1024w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/05\/Message-ultimate-guide-300x169.png 300w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/05\/Message-ultimate-guide-768x432.png 768w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/05\/Message-ultimate-guide-1536x864.png 1536w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/05\/Message-ultimate-guide-2048x1152.png 2048w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/05\/Message-ultimate-guide-600x338.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590d0c4 elementor-widget elementor-widget-text-editor\" data-id=\"590d0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Comment HCC a stimul\u00e9 l&#8217;engagement des fans gr\u00e2ce \u00e0 un calendrier de l&#8217;Avent num\u00e9rique<\/b><\/h2><h3><b>Le d\u00e9fi : r\u00e9unir les fans et mettre en valeur les partenaires pendant les f\u00eates de fin d&#8217;ann\u00e9e<\/b><\/h3><p class=\"p3\">Le <a href=\"https:\/\/www.hccnet.ch\/\">Hockey Club La Chaux-de-Fonds (HCC) <\/a>souhaitait renforcer l&#8217;engagement des supporters, mettre en avant ses partenaires commerciaux et d\u00e9velopper sa base de donn\u00e9es marketing. La p\u00e9riode de No\u00ebl, habituellement plus calme en ligne, \u00e9tait l&#8217;occasion id\u00e9ale pour lancer une campagne innovante et interactive. <\/p><h3><b>La solution : Un calendrier de l&#8217;Avent enti\u00e8rement num\u00e9rique et interactif<\/b><\/h3><p class=\"p3\">En collaboration, nous avons lanc\u00e9 un calendrier de l&#8217;Avent enti\u00e8rement num\u00e9rique et interactif. <span class=\"s2\"><b>calendrier de l&#8217;Avent<\/b><\/span>. Chaque jour du mois de d\u00e9cembre, les fans ont eu droit \u00e0.. : <\/p><ul><li class=\"p1\">Des cadeaux exclusifs<\/li><li class=\"p1\">Contenu en coulisses<\/li><li class=\"p1\">Offres sp\u00e9ciales<\/li><li class=\"p1\">Souvenirs de la marque du club<\/li><\/ul><p class=\"p3\">Chaque fen\u00eatre du calendrier mettait en avant un sponsor du club ou l&#8217;\u00e9quipe elle-m\u00eame, tout en encourageant l&#8217;interaction directe avec les fans par le biais de contenus sur les m\u00e9dias sociaux tels que des images, des bobines, des quiz et des d\u00e9fis.<\/p><p class=\"p3\">La campagne s&#8217;est d\u00e9roul\u00e9e en quatre phases cl\u00e9s :<\/p><ol><li class=\"p1\"><b>Embarquement des partenaires<\/b><b><\/b><\/li><li class=\"p1\"><b>Cr\u00e9ation de contenu et de plateforme<\/b><b><\/b><\/li><li class=\"p1\"><b>Activation quotidienne des m\u00e9dias sociaux<\/b><b><\/b><\/li><li class=\"p1\"><b>Collecte de donn\u00e9es et analyse des performances<\/b><\/li><\/ol><p class=\"p3\">Cette initiative a permis au HCC non seulement de divertir ses fans, mais aussi de suivre et de mesurer l&#8217;impact r\u00e9el de chaque action \u00e0 l&#8217;aide de donn\u00e9es. Il s&#8217;agit d&#8217;une approche gagnante qui combine <span class=\"s2\"><b>l&#8217;engagement des supporters<\/b><\/span>, <span class=\"s2\"><b>la visibilit\u00e9 des sponsors<\/b><\/span>et l&#8217;acquisition de donn\u00e9es. <span class=\"s2\"><b>l&#8217;acquisition de donn\u00e9es<\/b><\/span>. <\/p><h3><b>Int\u00e9ress\u00e9 par une analyse compl\u00e8te des performances ?<\/b><\/h3><p class=\"p4\"><a href=\"https:\/\/cmon-sports.com\/fr\/etude-de-cas-lions-de-geneve-3\/\"><b>T\u00e9l\u00e9chargez l&#8217;\u00e9tude de cas compl\u00e8te<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b3d170 e-flex e-con-boxed e-con e-parent\" data-id=\"2b3d170\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment HCC a stimul\u00e9 l&#8217;engagement des fans et la visibilit\u00e9 des sponsors pendant les f\u00eates gr\u00e2ce \u00e0 un calendrier de l&#8217;Avent num\u00e9rique interactif, entra\u00eenant une croissance des donn\u00e9es, une port\u00e9e sociale et un impact mesurable.<\/p>\n","protected":false},"author":1,"featured_media":31589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[67],"tags":[70,68,69,175],"class_list":["post-31601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-des-fans","tag-collecte-de-donnees","tag-lengagement-des-fans","tag-marketing-sportif","tag-periode-de-noel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude de cas : Calendrier de l&#039;Avent du HC La Chaux-de-Fonds Engagement des fans | C&#039;mon Sports<\/title>\n<meta name=\"description\" content=\"Etude de cas : Comment le HC La Chaux-de-Fonds a stimul\u00e9 l&#039;engagement des supporters et la visibilit\u00e9 des sponsors gr\u00e2ce \u00e0 un calendrier de l&#039;Avent num\u00e9rique et ludique. 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