{"id":30662,"date":"2024-05-24T13:53:29","date_gmt":"2024-05-24T11:53:29","guid":{"rendered":"https:\/\/cmon-sports.com\/notre-etude-de-cas-avec-lunion-neuchatel-basketball-club-une-strategie-de-billetterie-basee-sur-les-donnees\/"},"modified":"2026-03-29T09:19:33","modified_gmt":"2026-03-29T07:19:33","slug":"notre-etude-de-cas-avec-lunion-neuchatel-basketball-club-une-strategie-de-billetterie-basee-sur-les-donnees","status":"publish","type":"post","link":"https:\/\/cmon-sports.com\/fr\/notre-etude-de-cas-avec-lunion-neuchatel-basketball-club-une-strategie-de-billetterie-basee-sur-les-donnees\/","title":{"rendered":"Notre \u00e9tude de cas avec l&#8217;Union Neuch\u00e2tel Basketball Club : Une strat\u00e9gie de billetterie bas\u00e9e sur les donn\u00e9es"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30662\" class=\"elementor elementor-30662 elementor-29928\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e98c9f2 e-flex e-con-boxed e-con e-parent\" data-id=\"e98c9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b33da0 elementor-widget elementor-widget-image\" data-id=\"3b33da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-2-1024x576.png\" class=\"attachment-large size-large wp-image-30370\" alt=\"\" srcset=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-2-1024x576.png 1024w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-2-300x169.png 300w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-2-768x432.png 768w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-2-1536x864.png 1536w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-2-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590d0c4 elementor-widget elementor-widget-text-editor\" data-id=\"590d0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"p1\"><b>Transformer les ventes de billetterie avec l&#8217;Union Neuch\u00e2tel Basketball Club<\/b><\/h2><p class=\"p3\">Notre derni\u00e8re r\u00e9ussite avec l&#8217;<a href=\"https:\/\/unionbasket.ch\/\" target=\"_blank\" rel=\"noopener\">Union Neuch\u00e2tel Basket<\/a> t\u00e9moigne de la puissance de la transformation num\u00e9rique et de l&#8217;engagement strat\u00e9gique des supporters.<\/p><h3 class=\"p4\"><b>Exploiter les donn\u00e9es pour la transformation num\u00e9rique<\/b><\/h3><p class=\"p3\">L&#8217;Union Neuch\u00e2tel Basket est un club historique de basket-ball suisse fond\u00e9 en 1959, qui a toujours \u00e9t\u00e9 une force importante dans la communaut\u00e9 sportive. Gr\u00e2ce \u00e0 une riche tradition de succ\u00e8s, notamment en remportant la Coupe de Suisse et en r\u00e9alisant r\u00e9guli\u00e8rement d&#8217;excellentes performances en playoffs, le club \u00e9tait pr\u00eat \u00e0 adopter une vision tourn\u00e9e vers l&#8217;avenir. Notre collaboration visait \u00e0 soutenir Union Neuch\u00e2tel dans sa transformation num\u00e9rique, en tirant parti de strat\u00e9gies ax\u00e9es sur les donn\u00e9es pour am\u00e9liorer l&#8217;engagement des fans et leurs revenus de billetterie.  <\/p><h4 class=\"p4\"><b>Objectifs cl\u00e9s et mise en \u0153uvre<\/b><\/h4><p class=\"p3\">Notre partenariat s&#8217;est concentr\u00e9 sur plusieurs objectifs fondamentaux :<\/p><ul><li class=\"p5\"><b>Infrastructure num\u00e9rique<\/b>: Mise en \u0153uvre d&#8217;outils num\u00e9riques avanc\u00e9s pour am\u00e9liorer l&#8217;infrastructure du club.<\/li><li class=\"p5\"><b>Qualit\u00e9 des donn\u00e9es<\/b>: La r\u00e9cup\u00e9ration et le nettoyage complets des donn\u00e9es afin de garantir des donn\u00e9es de haute qualit\u00e9 pour une prise de d\u00e9cision \u00e9clair\u00e9e.<\/li><li class=\"p5\"><b>Engagement des supporters<\/b>: Utilisation de Brevo comme CRM pour \u00e9tablir une pr\u00e9sence num\u00e9rique dynamique sur les m\u00e9dias sociaux et optimiser le site web du club pour convertir les contacts dans la base de donn\u00e9es.<\/li><\/ul><h4 class=\"p4\"><b>Des r\u00e9sultats remarquables<\/b><\/h4><p class=\"p3\">Les r\u00e9sultats de notre collaboration ont \u00e9t\u00e9 tout simplement extraordinaires :<\/p><ul><li class=\"p5\"><b>Fr\u00e9quentation des spectateurs<\/b>: Augmentation de la fr\u00e9quentation moyenne des matchs de 700 \u00e0 plus de 900 spectateurs, avec une fr\u00e9quentation record de plus de 1900 spectateurs lors des s\u00e9ries \u00e9liminatoires.<\/li><li class=\"p5\"><b>Croissance des recettes<\/b>: Augmentation de 50 % des recettes de billetterie et de 30 % des ventes d&#8217;abonnements.<\/li><li class=\"p5\"><b>Impact sur les m\u00e9dias sociaux<\/b>: Le nombre d&#8217;adeptes a tripl\u00e9 sur les diff\u00e9rentes plateformes, ce qui a permis d&#8217;accro\u00eetre consid\u00e9rablement l&#8217;engagement des fans.<\/li><\/ul><p class=\"p3\">Nous vous invitons \u00e0 t\u00e9l\u00e9charger l&#8217;\u00e9tude de cas compl\u00e8te pour explorer les strat\u00e9gies d\u00e9taill\u00e9es et les r\u00e9sultats de notre collaboration avec Union Neuch\u00e2tel. D\u00e9couvrez comment C&#8217;mon Sports peut transformer votre organisation sportive avec des solutions innovantes et bas\u00e9es sur les donn\u00e9es en <a href=\"https:\/\/cmon-sports.com\/fr\/etude-de-cas-lunion\/\">t\u00e9l\u00e9chargeant l&#8217;\u00e9tude de cas.<\/a> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b3d170 e-flex e-con-boxed e-con e-parent\" data-id=\"2b3d170\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment C&#8217;mon Sports a boost\u00e9 les ventes de billets et les revenus d&#8217;Union Neuch\u00e2tel gr\u00e2ce \u00e0 des strat\u00e9gies innovantes et bas\u00e9es sur les donn\u00e9es. T\u00e9l\u00e9chargez notre \u00e9tude de cas pour voir comment la transformation num\u00e9rique peut r\u00e9volutionner l&#8217;engagement et la croissance des fans de votre organisation sportive. <\/p>\n","protected":false},"author":1,"featured_media":30370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[93],"tags":[71,94,70,69],"class_list":["post-30662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-billetterie-et-recettes","tag-basket-ball","tag-billetterie","tag-collecte-de-donnees","tag-marketing-sportif"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude de cas : Union Neuch\u00e2tel Basketball Data-Driven Ticketing | C&#039;mon Sports<\/title>\n<meta name=\"description\" content=\"\u00c9tude de cas : Comment l&#039;Union Neuch\u00e2teloise a transform\u00e9 ses revenus de billetterie gr\u00e2ce \u00e0 une strat\u00e9gie bas\u00e9e sur les donn\u00e9es. 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