{"id":30634,"date":"2024-08-25T19:16:54","date_gmt":"2024-08-25T17:16:54","guid":{"rendered":"https:\/\/cmon-sports.com\/notre-etude-de-cas-avec-les-lions-de-geneve-strategie-de-billetterie-basee-sur-les-donnees\/"},"modified":"2026-03-29T07:37:46","modified_gmt":"2026-03-29T05:37:46","slug":"notre-etude-de-cas-avec-les-lions-de-geneve-strategie-de-billetterie-basee-sur-les-donnees","status":"publish","type":"post","link":"https:\/\/cmon-sports.com\/fr\/notre-etude-de-cas-avec-les-lions-de-geneve-strategie-de-billetterie-basee-sur-les-donnees\/","title":{"rendered":"Notre \u00e9tude de cas avec les Lions de Gen\u00e8ve : Strat\u00e9gie de billetterie bas\u00e9e sur les donn\u00e9es"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30634\" class=\"elementor elementor-30634 elementor-30101\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e98c9f2 e-flex e-con-boxed e-con e-parent\" data-id=\"e98c9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b33da0 elementor-widget elementor-widget-image\" data-id=\"3b33da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/08\/Message-1-1-1024x576.png\" class=\"attachment-large size-large wp-image-30382\" alt=\"\" srcset=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/08\/Message-1-1-1024x576.png 1024w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/08\/Message-1-1-300x169.png 300w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/08\/Message-1-1-768x432.png 768w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/08\/Message-1-1-1536x864.png 1536w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/08\/Message-1-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590d0c4 elementor-widget elementor-widget-text-editor\" data-id=\"590d0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"p1\"><b>Transformation de la strat\u00e9gie d&#8217;engagement des fans gr\u00e2ce \u00e0 des strat\u00e9gies bas\u00e9es sur les donn\u00e9es<\/b><\/h2>\n<p class=\"p3\">Dans le paysage hautement comp\u00e9titif du sport, se d\u00e9marquer et construire une base de fans fid\u00e8les n&#8217;est pas une mince affaire. <a href=\"https:\/\/www.lionsdegeneve.ch\/\">Les Lions de Gen\u00e8ve<\/a>, une organisation sportive de premier plan dans le basket-ball suisse, n&#8217;ont que trop bien compris ce d\u00e9fi. Confront\u00e9s \u00e0 une croissance stagnante et \u00e0 un engagement en baisse, ils se sont tourn\u00e9s vers nous, C&#8217;mon Sports, pour r\u00e9organiser leur strat\u00e9gie de marketing sportif. Le r\u00e9sultat ? Une transformation remarquable qui a non seulement revitalis\u00e9 leur base de fans, mais aussi augment\u00e9 de mani\u00e8re significative leurs ventes de billets.   <\/p>\n<p class=\"p3\">Cette \u00e9tude de cas se penche sur les strat\u00e9gies innovantes employ\u00e9es par C&#8217;mon Sports pour aider les Lions de Gen\u00e8ve \u00e0 atteindre ces r\u00e9sultats, et fournit des informations pr\u00e9cieuses pour toute organisation sportive cherchant \u00e0 am\u00e9liorer sa pr\u00e9sence num\u00e9rique.<\/p>\n<h3 class=\"p4\"><b>Le d\u00e9fi : une croissance stagnante et un faible engagement des fans<\/b><\/h3>\n<p class=\"p3\">Les Lions de Gen\u00e8ve avaient une histoire solide et un noyau de supporters d\u00e9vou\u00e9s. Cependant, ils avaient du mal \u00e0 \u00e9tendre leur port\u00e9e et \u00e0 s&#8217;engager aupr\u00e8s d&#8217;un public plus large. Les Lions avaient besoin d&#8217;une strat\u00e9gie globale pour r\u00e9soudre ces probl\u00e8mes et faire entrer leurs efforts de marketing sportif dans l&#8217;\u00e8re moderne.  <\/p>\n<h3 class=\"p4\"><b>La strat\u00e9gie : Engagement des fans bas\u00e9 sur les donn\u00e9es et campagnes cibl\u00e9es<\/b><\/h3>\n<p class=\"p3\">C&#8217;mon Sports a commenc\u00e9 par effectuer une analyse approfondie de la pr\u00e9sence num\u00e9rique existante des Lions de Gen\u00e8ve. Il \u00e9tait clair que l&#8217;organisation devait adopter une approche plus ax\u00e9e sur les donn\u00e9es afin de mieux comprendre son public et d&#8217;adapter ses communications en cons\u00e9quence. <\/p>\n<ul>\n<li><b>Publicit\u00e9 num\u00e9rique cibl\u00e9e<\/b><\/li>\n<\/ul>\n<p class=\"p3\">Pour maximiser les ventes de billets, C&#8217;mon Sports a con\u00e7u et ex\u00e9cut\u00e9 une s\u00e9rie de campagnes publicitaires num\u00e9riques cibl\u00e9es. Ces campagnes ont utilis\u00e9 des plateformes telles que Meta, en se concentrant \u00e0 la fois sur le reciblage et les audiences similaires. L&#8217;objectif \u00e9tait d&#8217;atteindre les fans potentiels qui avaient montr\u00e9 de l&#8217;int\u00e9r\u00eat pour des \u00e9v\u00e9nements sportifs similaires ou qui s&#8217;\u00e9taient d\u00e9j\u00e0 int\u00e9ress\u00e9s au contenu des Lions par le pass\u00e9.  <\/p>\n<p class=\"p3\">Les r\u00e9sultats ont \u00e9t\u00e9 impressionnants : une augmentation substantielle des taux de clics (CTR) et une r\u00e9duction du co\u00fbt par lead. En segmentant soigneusement l&#8217;audience et en optimisant les placements publicitaires, les Lions ont constat\u00e9 une augmentation significative des ventes de billets, tout en maintenant un fort retour sur investissement (ROI). <\/p>\n<ul>\n<li><b>Ex\u00e9cution compl\u00e8te de la campagne<\/b><\/li>\n<\/ul>\n<p class=\"p3\">C&#8217;mon Sports a orchestr\u00e9 une campagne en plusieurs phases qui englobait divers points de contact num\u00e9riques, notamment des bulletins d&#8217;information, des m\u00e9dias sociaux et des contacts directs. La campagne a commenc\u00e9 par une phase de fid\u00e9lisation ciblant les d\u00e9tenteurs de billets de saison existants, suivie d&#8217;efforts d&#8217;acquisition visant de nouveaux prospects. <\/p>\n<p class=\"p3\">L&#8217;utilisation de lettres d&#8217;information s&#8217;est r\u00e9v\u00e9l\u00e9e particuli\u00e8rement efficace, avec une approche personnalis\u00e9e qui a trouv\u00e9 un \u00e9cho favorable aupr\u00e8s du public. Les campagnes ont non seulement atteint mais d\u00e9pass\u00e9 leurs objectifs. &nbsp;<\/p>\n<h3 class=\"p4\"><b style=\"color: var(--ast-global-color-2); font-size: 2.3vw; font-style: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-4);\">Enseignements tir\u00e9s et perspectives d&#8217;avenir<\/b><\/h3>\n<p class=\"p3\">L&#8217;\u00e9tude de cas des Lions de Gen\u00e8ve t\u00e9moigne de la puissance des strat\u00e9gies bas\u00e9es sur les donn\u00e9es dans le domaine du marketing sportif. En comprenant leur public et en mettant en \u0153uvre des campagnes cibl\u00e9es et personnalis\u00e9es, les Lions ont \u00e9t\u00e9 en mesure de transformer leur pr\u00e9sence num\u00e9rique et de r\u00e9aliser une croissance substantielle. <\/p>\n<p class=\"p3\">Pour les organisations sportives qui cherchent \u00e0 reproduire ce succ\u00e8s, la le\u00e7on \u00e0 retenir est claire : investissez dans la compr\u00e9hension de votre public, exploitez les donn\u00e9es pour guider vos d\u00e9cisions et n&#8217;ayez pas peur d&#8217;innover dans vos efforts de marketing num\u00e9rique.<\/p>\n<p class=\"p3\">Si vous souhaitez en savoir plus sur la mani\u00e8re dont ces strat\u00e9gies ont \u00e9t\u00e9 mises en \u0153uvre et sur les r\u00e9sultats d\u00e9taill\u00e9s, nous vous invitons \u00e0 t\u00e9l\u00e9charger l&#8217;\u00e9tude de cas compl\u00e8te. <a href=\"https:\/\/cmon-sports.com\/fr\/etude-de-cas-lions-de-geneve\/\" style=\"font-style: inherit; font-weight: inherit; text-align: var(--text-align);\">T\u00e9l\u00e9chargez l&#8217;\u00e9tude de cas compl\u00e8te<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b3d170 e-flex e-con-boxed e-con e-parent\" data-id=\"2b3d170\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez le parcours et les r\u00e9sultats impressionnants des Lions de Gen\u00e8ve, et comment l&#8217;engagement des supporters et les ventes de billets ont \u00e9t\u00e9 augment\u00e9s gr\u00e2ce \u00e0 des campagnes bas\u00e9es sur des donn\u00e9es, une communication personnalis\u00e9e et une publicit\u00e9 cibl\u00e9e.  <\/p>\n","protected":false},"author":1,"featured_media":30382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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