{"id":30602,"date":"2024-04-06T17:47:33","date_gmt":"2024-04-06T15:47:33","guid":{"rendered":"https:\/\/cmon-sports.com\/notre-etude-de-cas-avec-le-hockey-club-la-chaux-de-fonds-engagement-local-avance-des-fans\/"},"modified":"2026-03-29T08:15:36","modified_gmt":"2026-03-29T06:15:36","slug":"notre-etude-de-cas-avec-le-hockey-club-la-chaux-de-fonds-engagement-local-avance-des-fans","status":"publish","type":"post","link":"https:\/\/cmon-sports.com\/fr\/notre-etude-de-cas-avec-le-hockey-club-la-chaux-de-fonds-engagement-local-avance-des-fans\/","title":{"rendered":"Notre \u00e9tude de cas avec le Hockey Club La Chaux-de-Fonds : Engagement local avanc\u00e9 des fans"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30602\" class=\"elementor elementor-30602 elementor-29656\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e98c9f2 e-flex e-con-boxed e-con e-parent\" data-id=\"e98c9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b33da0 elementor-widget elementor-widget-image\" data-id=\"3b33da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/04\/Message-1-1024x576.png\" class=\"attachment-large size-large wp-image-30358\" alt=\"\" srcset=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/04\/Message-1-1024x576.png 1024w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/04\/Message-1-300x169.png 300w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/04\/Message-1-768x432.png 768w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/04\/Message-1-1536x864.png 1536w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/04\/Message-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590d0c4 elementor-widget elementor-widget-text-editor\" data-id=\"590d0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La transformation num\u00e9rique dans le sport<\/strong><\/h2><h3><strong>Plong\u00e9e dans le parcours du Hockey Club La Chaux-de-Fonds<\/strong><\/h3><p>D\u00e9couvrez le parcours innovant du <a href=\"https:\/\/www.hccnet.ch\/\" target=\"_blank\" rel=\"noopener\">Hockey Club La Chaux-de-Fonds (HCC<\/a>), un club de hockey suisse \u00e0 l&#8217;h\u00e9ritage historique, qui navigue dans l&#8217;\u00e8re num\u00e9rique pour am\u00e9liorer l&#8217;engagement des fans et cr\u00e9er de nouvelles sources de revenus. Notre \u00e9tude de cas pr\u00e9sente notre approche strat\u00e9gique de la num\u00e9risation avec le club, en tirant parti des donn\u00e9es historiques et de la technologie de pointe pour forger un lien plus profond avec sa base de supporters. <\/p><h3><strong>Faits marquants de l&#8217;aventure de la num\u00e9risation de HCC<\/strong><\/h3><ul><li><strong>H\u00e9ritage historique et vision strat\u00e9gique<\/strong>: Le riche h\u00e9ritage du HCC dans le hockey suisse ouvre la voie \u00e0 une transformation num\u00e9rique visionnaire visant \u00e0 \u00e9largir la communaut\u00e9 des supporters et \u00e0 explorer des mod\u00e8les de revenus innovants.<\/li><li><strong>Int\u00e9gration CRM innovante<\/strong>: L&#8217;adoption du syst\u00e8me avanc\u00e9 de gestion de la relation client (CRM), <a href=\"http:\/\/brevo.com\" target=\"_blank\" rel=\"noopener\">Brevo<\/a>, marque une \u00e9tape d\u00e9cisive, jetant des bases solides pour des strat\u00e9gies fond\u00e9es sur des donn\u00e9es qui am\u00e9liorent consid\u00e9rablement l&#8217;exp\u00e9rience des supporters et la visibilit\u00e9 sur le march\u00e9.<\/li><li><strong>Une croissance et un engagement remarquables<\/strong>: Soyez t\u00e9moin de la croissance impressionnante du club, de l&#8217;augmentation du nombre de d\u00e9tenteurs de billets de saison \u00e0 l&#8217;\u00e9largissement de la base de donn\u00e9es CRM, illustrant l&#8217;impact du marketing personnalis\u00e9 et des strat\u00e9gies d&#8217;engagement des supporters.<\/li><\/ul><h3><strong>D\u00e9fis et innovations<\/strong><\/h3><p>D\u00e9couvrez les d\u00e9fis auxquels HCC a d\u00fb faire face et les solutions innovantes mises en \u0153uvre, de l&#8217;\u00e9tablissement d&#8217;une base num\u00e9rique solide avec des outils tels que <a href=\"https:\/\/analytics.withgoogle.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> et <a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Meta Business Suite<\/a> au lancement de la plateforme r\u00e9volutionnaire <a href=\"https:\/\/www.bluepenguin.ch\/\" target=\"_blank\" rel=\"noopener\">Blue Penguin.<\/a>  <\/p><h3><strong>Perspectives d&#8217;avenir et succ\u00e8s<\/strong><\/h3><p>Marc Aubert, directeur des ventes et du marketing du HCC, vous donne un aper\u00e7u des r\u00e9alisations transformatrices facilit\u00e9es par la collaboration avec C&#8217;mon Sports. D\u00e9couvrez comment les connaissances fond\u00e9es sur les donn\u00e9es, les strat\u00e9gies num\u00e9riques et le professionnalisme des m\u00e9dias sociaux ont renforc\u00e9 la fid\u00e9lit\u00e9 des fans et ouvert la voie \u00e0 une innovation continue. <\/p><p>Pour mieux comprendre la transformation num\u00e9rique strat\u00e9gique du HCC et ses implications pour l&#8217;industrie du sport, <a href=\"https:\/\/cmon-sports.com\/fr\/etude-de-cas-hcc\/\" target=\"_blank\" rel=\"noopener\">t\u00e9l\u00e9chargez l&#8217;\u00e9tude de cas compl\u00e8te.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b3d170 e-flex e-con-boxed e-con e-parent\" data-id=\"2b3d170\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explorez la transformation du Hockey Club La Chaux-de-Fonds, en tirant parti de la num\u00e9risation pour l&#8217;engagement des fans, en utilisant le CRM et en surmontant les d\u00e9fis gr\u00e2ce \u00e0 des outils innovants, ce qui a conduit \u00e0 des opportunit\u00e9s de croissance et de revenus, d\u00e9taill\u00e9es dans une \u00e9tude de cas compl\u00e8te.<\/p>\n","protected":false},"author":1,"featured_media":30358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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