{"id":30600,"date":"2024-05-09T09:59:02","date_gmt":"2024-05-09T07:59:02","guid":{"rendered":"https:\/\/cmon-sports.com\/notre-etude-de-cas-avec-les-renards-de-pully-lausanne-une-transformation-numerique\/"},"modified":"2026-03-29T08:14:27","modified_gmt":"2026-03-29T06:14:27","slug":"notre-etude-de-cas-avec-les-renards-de-pully-lausanne-une-transformation-numerique","status":"publish","type":"post","link":"https:\/\/cmon-sports.com\/fr\/notre-etude-de-cas-avec-les-renards-de-pully-lausanne-une-transformation-numerique\/","title":{"rendered":"Notre \u00e9tude de cas avec les Renards de Pully-Lausanne : Une transformation num\u00e9rique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30600\" class=\"elementor elementor-30600 elementor-29855\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e98c9f2 e-flex e-con-boxed e-con e-parent\" data-id=\"e98c9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b33da0 elementor-widget elementor-widget-image\" data-id=\"3b33da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-1024x576.png\" class=\"attachment-large size-large wp-image-30366\" alt=\"\" srcset=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-1024x576.png 1024w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-300x169.png 300w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-768x432.png 768w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-1536x864.png 1536w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590d0c4 elementor-widget elementor-widget-text-editor\" data-id=\"590d0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>\u00c9lever les renards : Une transformation num\u00e9rique ax\u00e9e sur les donn\u00e9es<\/strong><\/h2><p>D\u00e9couvrez comment <a href=\"https:\/\/www.foxesbasketball.ch\/\">les Foxes de Pully-Lausanne<\/a> ont r\u00e9alis\u00e9 une transformation num\u00e9rique r\u00e9volutionnaire avec C&#8217;mon Sports comme partenaire. Cette \u00e9quipe historique est revenue dans la premi\u00e8re ligue de basket-ball suisse pour la saison 2023-2024, motiv\u00e9e par l&#8217;objectif de cultiver de jeunes talents, d&#8217;\u00e9lever l&#8217;engagement des fans et de renforcer son h\u00e9ritage d&#8217;excellence comp\u00e9titive. <\/p><h3><strong>Strat\u00e9gies cl\u00e9s bas\u00e9es sur les donn\u00e9es :<\/strong><\/h3><ul><li><strong>Expansion de la base de donn\u00e9es :<\/strong> La base de donn\u00e9es est pass\u00e9e de 400 \u00e0 pr\u00e8s de 1 000 contacts, ce qui a permis d&#8217;organiser des campagnes de marketing cibl\u00e9es avec pr\u00e9cision.<\/li><li><strong>Syst\u00e8me de billetterie en ligne :<\/strong> Rationalisation de la vente de billets et am\u00e9lioration de l&#8217;exp\u00e9rience des supporters.<\/li><li><strong>Nouvelles recettes de parrainage :<\/strong> Mise en place de parrainages innovants pour g\u00e9n\u00e9rer de nouvelles sources de revenus.<\/li><li><strong>Int\u00e9gration CRM :<\/strong> Permet de mener des campagnes strat\u00e9giques de sensibilisation et d&#8217;engagement des fans bas\u00e9es sur des donn\u00e9es.<\/li><\/ul><h3><strong>R\u00e9sultats :<\/strong><\/h3><ul><li>Am\u00e9lioration de la billetterie en ligne pour une fr\u00e9quentation sans faille des supporters.<\/li><li>Extension de la base de donn\u00e9es \u00e0 plus de 1 000 contacts pour un meilleur engagement des fans.<\/li><li>De nouveaux canaux de parrainage ont permis de diversifier les sources de revenus.<\/li><li>Stimulation de l&#8217;engagement des fans sur toutes les plates-formes de m\u00e9dias sociaux.<\/li><\/ul><p>Cette transformation num\u00e9rique ax\u00e9e sur les donn\u00e9es illustre comment les organisations sportives peuvent prosp\u00e9rer gr\u00e2ce \u00e0 des strat\u00e9gies efficaces. <a href=\"https:\/\/cmon-sports.com\/fr\/etude-de-cas-foxes\/\" target=\"_blank\" rel=\"noopener\">T\u00e9l\u00e9chargez l&#8217;\u00e9tude de cas compl\u00e8te<\/a> pour d\u00e9couvrir comment les Foxes ont exploit\u00e9 la puissance de la transformation num\u00e9rique pour atteindre de nouveaux sommets dans le basket-ball suisse !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b3d170 e-flex e-con-boxed e-con e-parent\" data-id=\"2b3d170\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les Foxes de Pully-Lausanne, en partenariat avec C&#8217;mon Sports, ont subi avec succ\u00e8s une transformation num\u00e9rique, am\u00e9liorant l&#8217;engagement de leurs fans et renfor\u00e7ant leur avantage concurrentiel dans le basket-ball suisse pour la saison 2023-2024.<\/p>\n","protected":false},"author":1,"featured_media":30366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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