{"id":33405,"date":"2026-03-31T21:45:18","date_gmt":"2026-03-31T19:45:18","guid":{"rendered":"https:\/\/cmon-sports.com\/?page_id=33405"},"modified":"2026-03-31T22:00:07","modified_gmt":"2026-03-31T20:00:07","slug":"etude-de-cas-blue-penguin-2","status":"publish","type":"page","link":"https:\/\/cmon-sports.com\/fr\/etude-de-cas-blue-penguin-2\/","title":{"rendered":"Etude de cas avec Yverdon Sport : Des donn\u00e9es fragment\u00e9es sur les fans \u00e0 une croissance mesurable de la billetterie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"33405\" class=\"elementor elementor-33405 elementor-33403\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e487e0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0e487e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d5d1eb\" data-id=\"1d5d1eb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f07701c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f07701c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6840810 elementor-widget elementor-widget-heading\" data-id=\"6840810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">T\u00e9l\u00e9chargez notre \u00e9tude de cas d'Yverdon Sport<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403aefb elementor-widget elementor-widget-text-editor\" data-id=\"403aefb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour comprendre en profondeur comment nous avons centralis\u00e9 les donn\u00e9es marketing et transactionnelles d&#8217;Yverdon Sport et am\u00e9lior\u00e9 la qualit\u00e9 des donn\u00e9es gr\u00e2ce \u00e0 une collecte et un nettoyage structur\u00e9s, et cr\u00e9\u00e9 des segments de fans exploitables pour augmenter les ventes de billets et l&#8217;engagement sur les m\u00e9dias sociaux.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-26e464f e-flex e-con-boxed e-con e-parent\" data-id=\"26e464f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43ea280 elementor-widget elementor-widget-wpforms\" data-id=\"43ea280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpforms.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpforms-container \" id=\"wpforms-33400\"><form 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name=\"page_url\" value=\"https:\/\/cmon-sports.com\/fr\/wp-json\/wp\/v2\/pages\/33405\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-33400\" class=\"wpforms-submit\" data-alt-text=\"Envoi...\" data-submit-text=\"Soumettre\" aria-live=\"assertive\" value=\"wpforms-submit\">Soumettre<\/button><img decoding=\"async\" src=\"https:\/\/cmon-sports.com\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Chargement en cours\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>T\u00e9l\u00e9chargez notre \u00e9tude de cas d&#8217;Yverdon Sport Pour comprendre en profondeur comment nous avons centralis\u00e9 les donn\u00e9es marketing et transactionnelles d&#8217;Yverdon Sport et am\u00e9lior\u00e9 la qualit\u00e9 des donn\u00e9es gr\u00e2ce \u00e0 une collecte et un nettoyage structur\u00e9s, et cr\u00e9\u00e9 des segments de fans exploitables pour augmenter les ventes de billets et l&#8217;engagement sur les m\u00e9dias sociaux. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33409,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-33405","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude de cas avec YS : Des donn\u00e9es fragment\u00e9es sur les fans \u00e0 une croissance mesurable de la billetterie<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l&#039;\u00e9tude de cas d&#039;Yverdon Sport et comment ce club de football a transform\u00e9 ses donn\u00e9es fragment\u00e9es sur les supporters en une croissance mesurable de la billetterie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmon-sports.com\/fr\/etude-de-cas-blue-penguin-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas avec YS : Des donn\u00e9es fragment\u00e9es sur les fans \u00e0 une croissance mesurable de la billetterie\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez l&#039;\u00e9tude de cas d&#039;Yverdon Sport et comment ce club de football a transform\u00e9 ses donn\u00e9es fragment\u00e9es sur les supporters en une croissance mesurable de la billetterie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cmon-sports.com\/fr\/etude-de-cas-blue-penguin-2\/\" \/>\n<meta property=\"og:site_name\" content=\"C&#039;mon Sports | Sport Business Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T20:00:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/03\/Message-1-4-1024x576.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Contactez nous\" \/>\n<meta name=\"twitter:description\" content=\"B\u00e9n\u00e9ficiez d&#039;une expertise en mati\u00e8re d&#039;analyse des affaires sportives. 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