{"id":31600,"date":"2025-05-19T17:04:17","date_gmt":"2025-05-19T15:04:17","guid":{"rendered":"https:\/\/cmon-sports.com\/?p=31600"},"modified":"2026-03-29T09:18:25","modified_gmt":"2026-03-29T07:18:25","slug":"unsere-fallstudie-mit-geneve-sport-und-arenametrix","status":"publish","type":"post","link":"https:\/\/cmon-sports.com\/de\/unsere-fallstudie-mit-geneve-sport-und-arenametrix\/","title":{"rendered":"Unsere Fallstudie mit dem Hockey Club La Chaux-de-Fonds und seinem Adventskalender"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31600\" class=\"elementor elementor-31600 elementor-31599\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e98c9f2 e-flex e-con-boxed e-con e-parent\" data-id=\"e98c9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b33da0 elementor-widget elementor-widget-image\" data-id=\"3b33da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/05\/Message-ultimate-guide-1024x576.png\" class=\"attachment-large size-large wp-image-31590\" alt=\"\" srcset=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/05\/Message-ultimate-guide-1024x576.png 1024w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/05\/Message-ultimate-guide-300x169.png 300w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/05\/Message-ultimate-guide-768x432.png 768w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/05\/Message-ultimate-guide-1536x864.png 1536w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/05\/Message-ultimate-guide-2048x1152.png 2048w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/05\/Message-ultimate-guide-600x338.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590d0c4 elementor-widget elementor-widget-text-editor\" data-id=\"590d0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Wie HCC das Engagement seiner Fans mit einem digitalen Adventskalender steigerte<\/b><\/h2><h3><b>Die Herausforderung: Fans zusammenbringen und Partner w\u00e4hrend der Weihnachtszeit pr\u00e4sentieren<\/b><\/h3><p class=\"p3\">Der <a href=\"https:\/\/www.hccnet.ch\/\">Hockey Club La Chaux-de-Fonds (HCC) <\/a>wollte die Fanbindung st\u00e4rken, seine kommerziellen Partner hervorheben und seine Marketingdatenbank erweitern. Die Weihnachtszeit &#8211; typischerweise eine ruhigere Zeit im Internet &#8211; war die perfekte Gelegenheit, um eine innovative, interaktive Kampagne zu starten. <\/p><h3><b>Die L\u00f6sung: Ein vollst\u00e4ndig digitaler und interaktiver Adventskalender<\/b><\/h3><p class=\"p3\">In Zusammenarbeit haben wir einen vollst\u00e4ndig digitalen und interaktiven <span class=\"s2\"><b>Adventskalender<\/b><\/span>. Jeden Tag im Dezember wurden die Fans verw\u00f6hnt: <\/p><ul><li class=\"p1\">Exklusive Werbegeschenke<\/li><li class=\"p1\">Inhalte hinter den Kulissen<\/li><li class=\"p1\">Besondere Angebote<\/li><li class=\"p1\">Erinnerungsst\u00fccke mit dem Club-Logo<\/li><\/ul><p class=\"p3\">Jedes Kalenderfenster stellte entweder einen Clubsponsor oder das Team selbst in den Mittelpunkt. Gleichzeitig wurde die direkte Interaktion der Fans \u00fcber soziale Medieninhalte wie Bilder, Reels, Quizze und Herausforderungen gef\u00f6rdert.<\/p><p class=\"p3\">Die Kampagne war in 4 Hauptphasen gegliedert:<\/p><ol><li class=\"p1\"><b>Partner-Einf\u00fchrung<\/b><b><\/b><\/li><li class=\"p1\"><b>Erstellung von Inhalten und Plattformen<\/b><b><\/b><\/li><li class=\"p1\"><b>T\u00e4gliche Aktivierung in den sozialen Medien<\/b><b><\/b><\/li><li class=\"p1\"><b>Datenerfassung und Leistungsanalyse<\/b><\/li><\/ol><p class=\"p3\">Mit dieser Initiative konnte die HCC nicht nur ihre Fans unterhalten, sondern auch die tats\u00e4chliche Wirkung jeder Aktion anhand von Daten verfolgen und messen. Es ist ein erfolgreicher Ansatz, der die <span class=\"s2\"><b>Engagement der Fans<\/b><\/span>, <span class=\"s2\"><b>Sponsorensichtbarkeit<\/b><\/span>und <span class=\"s2\"><b>Datenerfassung<\/b><\/span>. <\/p><h3><b>Sind Sie an einer vollst\u00e4ndigen Aufschl\u00fcsselung der Leistung interessiert?<\/b><\/h3><p class=\"p4\"><a href=\"https:\/\/cmon-sports.com\/de\/fallstudie-geneva-lions-3\/\"><b>Laden Sie die vollst\u00e4ndige Fallstudie herunter<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b3d170 e-flex e-con-boxed e-con e-parent\" data-id=\"2b3d170\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie, wie HCC mit einem interaktiven digitalen Adventskalender das Engagement der Fans und die Sichtbarkeit der Sponsoren w\u00e4hrend der Feiertage erh\u00f6ht hat. Dies f\u00fchrte zu Datenwachstum, sozialer Reichweite und messbarem Erfolg.<\/p>\n","protected":false},"author":1,"featured_media":31590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[54],"tags":[57,55,56,176],"class_list":["post-31600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-der-fans","tag-datenerfassung","tag-fan-engagement-de","tag-sportmarketing","tag-weihnachtszeit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fallstudie: HC La Chaux-de-Fonds Adventskalender Fan Engagement | C&#039;mon Sports<\/title>\n<meta name=\"description\" content=\"Fallstudie: Wie der HC La Chaux-de-Fonds das Engagement der Fans und die Sichtbarkeit der Sponsoren mit einem digitalen Adventskalender mit Spielfunktion steigerte. 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