{"id":31487,"date":"2025-03-23T09:57:58","date_gmt":"2025-03-23T08:57:58","guid":{"rendered":"https:\/\/cmon-sports.com\/?p=31487"},"modified":"2026-03-29T09:18:24","modified_gmt":"2026-03-29T07:18:24","slug":"unsere-fallstudie-mit-den-geneva-lions-datengesteuerte-ticketing-strategie-3","status":"publish","type":"post","link":"https:\/\/cmon-sports.com\/de\/unsere-fallstudie-mit-den-geneva-lions-datengesteuerte-ticketing-strategie-3\/","title":{"rendered":"Unsere Fallstudie mit Gen\u00e8ve Sport und Arenametrix"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31487\" class=\"elementor elementor-31487 elementor-31486\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e98c9f2 e-flex e-con-boxed e-con e-parent\" data-id=\"e98c9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b33da0 elementor-widget elementor-widget-image\" data-id=\"3b33da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/03\/Message-1-1024x576.png\" class=\"attachment-large size-large wp-image-31480\" alt=\"\" srcset=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/03\/Message-1-1024x576.png 1024w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/03\/Message-1-300x169.png 300w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/03\/Message-1-768x432.png 768w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/03\/Message-1-1536x864.png 1536w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2025\/03\/Message-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590d0c4 elementor-widget elementor-widget-text-editor\" data-id=\"590d0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Wie datengesteuertes Marketing Gen\u00e8ve Sport half, seine Fangemeinde zu vergr\u00f6\u00dfern &#8211; eine Fallstudie mit C&#8217;mon Sports &amp; Arenametrix<\/strong><\/h2><p>In der heutigen schnelllebigen Sportbranche geht es bei der <strong>Vergr\u00f6\u00dferung der Fangemeinde<\/strong> nicht nur um die Leistung am Spieltag &#8211; es geht auch darum, die richtigen Leute mit der richtigen Botschaft zur richtigen Zeit zu erreichen. Genau das hat <a href=\"https:\/\/www.geneve-sports.ch\/\" target=\"_blank\" rel=\"noopener\">Gen\u00e8ve Sport<\/a> in Zusammenarbeit mit <strong>C&#8217;mon Sports<\/strong> und <a href=\"https:\/\/arenametrix.com\/\" target=\"_blank\" rel=\"noopener\">Arenametrix<\/a> erreicht. <\/p><p>Durch eine gezielte <strong>Lead-Generierungskampagne<\/strong> gelang es dem <a href=\"https:\/\/servettefc.ch\/\" target=\"_blank\" rel=\"noopener\">Servette FC<\/a> und dem <a href=\"https:\/\/www.gshc.ch\/\" target=\"_blank\" rel=\"noopener\">Gen\u00e8ve-Servette Hockey Club<\/a>, \u00fcber <strong>2.600 neue qualifizierte Leads<\/strong> zu gewinnen, das Engagement der Fans zu steigern und den Umsatz zu erh\u00f6hen &#8211; und das alles noch vor Beginn der Saison.<\/p><h3><strong>Die Herausforderung: Erreichen Sie neue Fans, nicht dieselben<\/strong><\/h3><p>Gen\u00e8ve Sport verwaltet die Marketing- und Vermarktungsrechte f\u00fcr mehrere professionelle Sportmannschaften. Im Vorfeld der Dauerkartenkampagne hat sich die Organisation ein klares Ziel gesetzt: <\/p><p><strong>Erweitern Sie die Fangemeinde<\/strong>, indem Sie <em>nur neue Fans<\/em> ansprechen, nicht die bereits in der Datenbank vorhandenen Fans.<\/p><p>Dies erforderte eine fortschrittliche <strong>Datensegmentierung<\/strong>, eine pr\u00e4zise <strong>Zielgruppenansprache<\/strong> und eine digitale Full-Funnel-Strategie, um messbare Ergebnisse zu erzielen.<\/p><p><strong>Die Strategie: Datengesteuert, personalisiert und ausgrenzungsbasiert<\/strong><\/p><p>Die Kampagne wurde in vier strategischen Phasen konzipiert und durchgef\u00fchrt:<\/p><ol><li><strong>Ausschluss bestehender Fans: <\/strong>Mit Hilfe der Arenametrix-Tools haben wir die Fans herausgefiltert, die sich bereits in der Datenbank des Clubs befanden, um sicherzustellen, dass das Budget nur dazu verwendet wurde, neue Interessenten zu erreichen.<\/li><\/ol><ol start=\"2\"><li><strong>Bezahlte Kampagnen auf Meta (Facebook &amp; Instagram): <\/strong>Mit tiefgreifendem verhaltens- und interessenbasiertem Targeting haben wir Anzeigen geschaltet, die darauf abzielen, unerschlossene Zielgruppen anzusprechen.<\/li><\/ol><ol start=\"3\"><li><strong>Erstellung von personalisierten Inhalten: <\/strong>Individuelles Bildmaterial und auf verschiedene Zielgruppensegmente zugeschnittene Texte f\u00fchrten zu h\u00f6herem Engagement und besseren Konversionsraten.<\/li><\/ol><ol start=\"4\"><li><strong>Analytik &amp; Verfolgung des Lebenszeitwerts: <\/strong>Mithilfe von Arenametrix haben wir den <strong style=\"font-style: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-4); color: var(--ast-global-color-3);\">Lebenszeitwert<\/strong><span style=\"font-style: inherit; font-weight: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-4); color: var(--ast-global-color-3);\"> jedes akquirierten Fans \u00fcber die gesamte Saison hinweg verfolgt &#8211; vom Ticketverkauf bis zum Kauf von Fanartikeln.<\/span><\/li><\/ol><h3><strong>Die Ergebnisse: Echte Wirkung, echter ROI<\/strong><\/h3><ul><li><strong>2.600+ qualifizierte Leads<\/strong><\/li><li><strong>16% haben einen Merchandising-Kauf get\u00e4tigt<\/strong><\/li><li><strong>CHF 83.- durchschnittliche Ausgaben pro Lead<\/strong><\/li><\/ul><p>Bei dieser Kampagne ging es nicht nur um kurzfristige Ticketverk\u00e4ufe. Sie hat einen langfristigen Wert geschaffen, indem sie <strong>Fans mit hohem Potenzial<\/strong> identifiziert hat, die zu mehreren Einnahmequellen beitragen. <\/p><p><strong>Interessiert an einer vollst\u00e4ndigen Aufschl\u00fcsselung?  <\/strong><a style=\"text-align: var(--text-align); font-size: 1rem;\" href=\"https:\/\/cmon-sports.com\/de\/fallstudie-geneva-lions-2\/\" target=\"_blank\" rel=\"noopener\">Download der Fallstudie<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b3d170 e-flex e-con-boxed e-con e-parent\" data-id=\"2b3d170\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Entdecken Sie, wie Gen\u00e8ve Sport datengesteuertes Targeting mit C&#8217;mon Sports und Arenametrix nutzte, um 2 600+ neue Fans zu gewinnen und die Einnahmen vor Saisonbeginn zu steigern.<\/p>\n","protected":false},"author":1,"featured_media":31480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[95],"tags":[85,96,55,56],"class_list":["post-31487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ticketing-einnahmen","tag-datenanalytik","tag-fahrkartenverkauf","tag-fan-engagement-de","tag-sportmarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fallstudie: Gen\u00e8ve Sport &amp; Arenametrix Datengesteuertes Fan Engagement | C&#039;mon Sports<\/title>\n<meta name=\"description\" content=\"Fallstudie: Wie Geneve Sport durch datengesteuertes Targeting mit Arenametrix mehr als 2.600 neue Fans gewinnen konnte. 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