{"id":30664,"date":"2024-05-24T13:53:29","date_gmt":"2024-05-24T11:53:29","guid":{"rendered":"https:\/\/cmon-sports.com\/unsere-fallstudie-mit-dem-union-neuchatel-basketball-club-eine-datengesteuerte-ticketing-strategie\/"},"modified":"2026-03-29T09:19:33","modified_gmt":"2026-03-29T07:19:33","slug":"unsere-fallstudie-mit-dem-union-neuchatel-basketball-club-eine-datengesteuerte-ticketing-strategie","status":"publish","type":"post","link":"https:\/\/cmon-sports.com\/de\/unsere-fallstudie-mit-dem-union-neuchatel-basketball-club-eine-datengesteuerte-ticketing-strategie\/","title":{"rendered":"Unsere Fallstudie mit dem Union Neuch\u00e2tel Basketball Club: Eine datengesteuerte Ticketing-Strategie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30664\" class=\"elementor elementor-30664 elementor-29928\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e98c9f2 e-flex e-con-boxed e-con e-parent\" data-id=\"e98c9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b33da0 elementor-widget elementor-widget-image\" data-id=\"3b33da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-2-1024x576.png\" class=\"attachment-large size-large wp-image-30371\" alt=\"\" srcset=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-2-1024x576.png 1024w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-2-300x169.png 300w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-2-768x432.png 768w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-2-1536x864.png 1536w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/05\/Message-1-2-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590d0c4 elementor-widget elementor-widget-text-editor\" data-id=\"590d0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"p1\"><b>Transformation des Ticketing-Verkaufs mit Union Neuch\u00e2tel Basketball Club<\/b><\/h2><p class=\"p3\">Unsere j\u00fcngste Erfolgsgeschichte mit <a href=\"https:\/\/unionbasket.ch\/\" target=\"_blank\" rel=\"noopener\">Union Neuch\u00e2tel Basket<\/a> ist ein Beweis f\u00fcr die Kraft der digitalen Transformation und des strategischen Fan-Engagements.<\/p><h3 class=\"p4\"><b>Daten f\u00fcr die digitale Transformation nutzen<\/b><\/h3><p class=\"p3\">Union Neuch\u00e2tel Basket ist ein historischer Schweizer Basketballverein, der 1959 gegr\u00fcndet wurde und seit jeher eine wichtige Rolle in der Sportgemeinschaft spielt. Dank einer reichen Erfolgstradition, zu der auch der Gewinn des Schweizer Pokals und konstant starke Leistungen in den Playoffs geh\u00f6ren, war der Verein bereit, eine zukunftsorientierte Vision zu verfolgen. Unsere Zusammenarbeit zielte darauf ab, Union Neuch\u00e2tel bei seiner digitalen Transformation zu unterst\u00fctzen und datengesteuerte Strategien einzusetzen, um das Engagement der Fans und die Einnahmen aus dem Ticketing zu verbessern.  <\/p><h4 class=\"p4\"><b>Hauptziele und Umsetzung<\/b><\/h4><p class=\"p3\">Unsere Partnerschaft konzentrierte sich auf mehrere Kernziele:<\/p><ul><li class=\"p5\"><b>Digitale Infrastruktur<\/b>: Implementierung fortschrittlicher digitaler Tools zur Verbesserung der Infrastruktur des Clubs.<\/li><li class=\"p5\"><b>Datenqualit\u00e4t<\/b>: Durchf\u00fchrung einer umfassenden Datenwiederherstellung und -bereinigung, um qualitativ hochwertige Daten f\u00fcr fundierte Entscheidungen zu gew\u00e4hrleisten.<\/li><li class=\"p5\"><b>Fan Engagement<\/b>: Nutzung von Brevo als CRM, um eine dynamische digitale Pr\u00e4senz in den sozialen Medien aufzubauen und die Website des Clubs zu optimieren, um die Kontakte in der Datenbank zu konvertieren.<\/li><\/ul><h4 class=\"p4\"><b>Bemerkenswerte Ergebnisse<\/b><\/h4><p class=\"p3\">Die Ergebnisse unserer Zusammenarbeit waren schlichtweg au\u00dfergew\u00f6hnlich:<\/p><ul><li class=\"p5\"><b>Zuschauerzahlen<\/b>: Steigerung der durchschnittlichen Zuschauerzahl bei den Spielen von 700 auf \u00fcber 900 Zuschauer, mit einer rekordverd\u00e4chtigen Zuschauerzahl von \u00fcber 1900 bei den Playoffs.<\/li><li class=\"p5\"><b>Umsatzwachstum<\/b>: Erzielen Sie eine 50%ige Steigerung der Ticketeinnahmen und einen 30%igen Anstieg der Abonnementverk\u00e4ufe.<\/li><li class=\"p5\"><b>Auswirkungen auf die sozialen Medien<\/b>: Verdreifachung der Anzahl der Follower auf verschiedenen Plattformen, wodurch das Engagement der Fans erheblich gesteigert wurde.<\/li><\/ul><p class=\"p3\">Wir laden Sie ein, die vollst\u00e4ndige Fallstudie herunterzuladen, um die detaillierten Strategien und Ergebnisse unserer Zusammenarbeit mit Union Neuch\u00e2tel zu erkunden. Entdecken Sie, wie C&#8217;mon Sports Ihre Sportorganisation mit innovativen, datengesteuerten L\u00f6sungen ver\u00e4ndern kann, indem <a href=\"https:\/\/cmon-sports.com\/de\/fallstudie-union\/\">Sie die Fallstudie herunterladen<\/a>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b3d170 e-flex e-con-boxed e-con e-parent\" data-id=\"2b3d170\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Entdecken Sie, wie C&#8217;mon Sports den Ticketverkauf und die Einnahmen von Union Neuch\u00e2tel mit innovativen, datengesteuerten Strategien gesteigert hat. Laden Sie unsere Fallstudie herunter und erfahren Sie, wie die digitale Transformation die Fanbindung und das Wachstum Ihres Sportvereins revolutionieren kann. <\/p>\n","protected":false},"author":1,"featured_media":30371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[95],"tags":[99,57,96,56],"class_list":["post-30664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ticketing-einnahmen","tag-basketball-de","tag-datenerfassung","tag-fahrkartenverkauf","tag-sportmarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fallstudie: Union Neuch\u00e2tel Basketball Datengesteuertes Ticketing | C&#039;mon Sports<\/title>\n<meta name=\"description\" content=\"Fallstudie: Wie Union Neuchatel die Einnahmen aus dem Kartenverkauf mit einer datengesteuerten Strategie ver\u00e4ndert hat. 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