{"id":30604,"date":"2024-04-06T17:47:33","date_gmt":"2024-04-06T15:47:33","guid":{"rendered":"https:\/\/cmon-sports.com\/unsere-fallstudie-mit-dem-hockey-club-la-chaux-de-fonds-fortschrittliches-lokales-fan-engagement\/"},"modified":"2026-03-29T08:15:36","modified_gmt":"2026-03-29T06:15:36","slug":"unsere-fallstudie-mit-dem-hockey-club-la-chaux-de-fonds-fortschrittliches-lokales-fan-engagement","status":"publish","type":"post","link":"https:\/\/cmon-sports.com\/de\/unsere-fallstudie-mit-dem-hockey-club-la-chaux-de-fonds-fortschrittliches-lokales-fan-engagement\/","title":{"rendered":"Unsere Fallstudie mit dem Hockey Club La Chaux-de-Fonds: Fortschrittliches lokales Fan-Engagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30604\" class=\"elementor elementor-30604 elementor-29656\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e98c9f2 e-flex e-con-boxed e-con e-parent\" data-id=\"e98c9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b33da0 elementor-widget elementor-widget-image\" data-id=\"3b33da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/04\/Message-1-1024x576.png\" class=\"attachment-large size-large wp-image-30359\" alt=\"\" srcset=\"https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/04\/Message-1-1024x576.png 1024w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/04\/Message-1-300x169.png 300w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/04\/Message-1-768x432.png 768w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/04\/Message-1-1536x864.png 1536w, https:\/\/cmon-sports.com\/wp-content\/uploads\/2024\/04\/Message-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590d0c4 elementor-widget elementor-widget-text-editor\" data-id=\"590d0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Digitale Transformation im Sport<\/strong><\/h2><h3><strong>Ein tiefer Einblick in die Geschichte des Hockey Clubs La Chaux-de-Fonds<\/strong><\/h3><p>Erfahren Sie mehr \u00fcber den innovativen Weg des <a href=\"https:\/\/www.hccnet.ch\/\" target=\"_blank\" rel=\"noopener\">Hockey Club La Chaux-de-Fonds (HCC<\/a>), einem traditionsreichen Schweizer Eishockeyverein, der das digitale Zeitalter nutzt, um die Fanbindung zu verbessern und neue Einnahmequellen zu erschlie\u00dfen. Unsere Fallstudie zeigt, wie wir gemeinsam mit dem Club die Digitalisierung strategisch angehen, indem wir historische Daten und modernste Technologien nutzen, um eine tiefere Verbindung zu seinen Fans aufzubauen. <\/p><h3><strong>Die wichtigsten Highlights der HCC-Digitalisierungsreise<\/strong><\/h3><ul><li><strong>Historisches Erbe und strategische Vision<\/strong>: Das reiche Erbe des HCC im Schweizer Eishockey bildet die Grundlage f\u00fcr eine vision\u00e4re digitale Transformation, die darauf abzielt, die Fangemeinde zu erweitern und innovative Einnahmemodelle zu erkunden.<\/li><li><strong>Innovative CRM-Integration<\/strong>: Die Einf\u00fchrung des fortschrittlichen CRM-Systems <a href=\"http:\/\/brevo.com\" target=\"_blank\" rel=\"noopener\">Brevo<\/a> ist ein entscheidender Schritt, der eine solide Grundlage f\u00fcr datengesteuerte Strategien schafft, die das Fanerlebnis und die Marktpr\u00e4senz deutlich verbessern.<\/li><li><strong>Bemerkenswertes Wachstum und Engagement<\/strong>: Werden Sie Zeuge des beeindruckenden Wachstums des Clubs, von einem Anstieg der Dauerkarteninhaber bis hin zu einer erweiterten CRM-Datenbank, die die Auswirkungen personalisierter Marketing- und Fanbindungsstrategien verdeutlicht.<\/li><\/ul><h3><strong>Herausforderungen und Innovationen<\/strong><\/h3><p>Tauchen Sie ein in die Herausforderungen, mit denen HCC konfrontiert war, und in die innovativen L\u00f6sungen, die umgesetzt wurden &#8211; von der Schaffung einer soliden digitalen Grundlage mit Tools wie <a href=\"https:\/\/analytics.withgoogle.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> und <a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Meta Business Suite<\/a> bis hin zur Einf\u00fchrung der bahnbrechenden <a href=\"https:\/\/www.bluepenguin.ch\/\" target=\"_blank\" rel=\"noopener\">Blue Penguin-Plattform<\/a>.  <\/p><h3><strong>Zukunftsperspektiven und Erfolge<\/strong><\/h3><p>Erhalten Sie Einblicke von Marc Aubert, dem Sales &amp; Marketing Director von HCC, \u00fcber die transformativen Erfolge, die durch die Zusammenarbeit mit C&#8217;mon Sports erm\u00f6glicht wurden. Erfahren Sie, wie datengest\u00fctzte Erkenntnisse, digitale Strategien und die Professionalit\u00e4t der sozialen Medien die Loyalit\u00e4t der Fans verbessert und den Weg f\u00fcr kontinuierliche Innovationen geebnet haben. <\/p><p>F\u00fcr ein tieferes Verst\u00e4ndnis der strategischen digitalen Transformation von HCC und ihrer Auswirkungen auf die Sportbranche <a href=\"https:\/\/cmon-sports.com\/de\/fallstudie-hcc\/\" target=\"_blank\" rel=\"noopener\">laden Sie die vollst\u00e4ndige Fallstudie herunter<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b3d170 e-flex e-con-boxed e-con e-parent\" data-id=\"2b3d170\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie in einer umfassenden Fallstudie, wie der Hockey Club La Chaux-de-Fonds die Digitalisierung zur Einbindung der Fans nutzt, CRM einsetzt und Herausforderungen mit innovativen Tools meistert, was zu Wachstum und Umsatzm\u00f6glichkeiten f\u00fchrt.<\/p>\n","protected":false},"author":1,"featured_media":30359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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